Prompt: Design a six-word public service announcement in the form of a poster.
Duration: 2 weeks
Poster Design Process
Finding a voice
2. Ideation and sketching
Thinking in 2D
2D to 3D
Sharing a space
Founder of the Inneract Project, Maurice (Mo) Williams was invited as guest speaker to talk about expanding design to black and brown kids. Through his discourse on oppression/racism and logistical challenges in offering black and brown students the same creative opportunities as their non-BIPOC counterparts, I was reminded that UW SOAAHD still has a lot of progress to make. While the efforts to topple barriers for BIPOC folx to equal opportunity and pursuit of creative fields continue in stride, the Inneract project greatly inspired this PSA poster project.
Statistical data from the Census Bureau ACS PUMS 1-year estimate on Race and Ethnicity of designers in the United States
As the PSA posters were to be displayed on the art building, these concept sketches demonstrates some of the creative fields offered at UW, including music, dance, art, writing, and design.
A wider age range is shown to represent younger folks and encourage viewers to promote creative pursuits for young ones in their lives.
In hopes of practicing Zbrush modeling, characters were digitally sculpted. Hard-surfaced assets and some organic objects were extracted online and colorized in Zbrush. Type was rendered in Cinema4D and all images were combined in Photoshop.
All softwares used: Cinema 4D, Zbrush, Photoshop
Detail image of Zbrush nano-mesh and fiber mesh to create knit sweater texture.
Alternative to rigging a high poly-count mesh, bodies were blocked out with primitives then re-meshed and smoothed. Zspheres were later used to create more complex shapes like hands and fingers.
With the characters fragmenting and overlapping with the type, several 3D layouts of text extrusions were tested to accommodate the placement of each character in an effective hierarchy.
After modeling, rendering, and exporting each character, all objects were combined in Photoshop and edited to appear to share the same environment. Once done with the final deliverable, all posters were hung on the art building.